Notes on product, platforms, workforce planning, and the systems that connect them. Some of this is tied to work I'm doing now. Some is lessons from the last 15 years. I use AI to help with structure and editing. The thinking is mine.
I recorded the entire founder video and never turned the screen recording on. What making twelve product videos for Roost taught me about the patience real users actually have.
Read →A recruiter's post gave me a product idea in about four seconds. I spent one morning falling for it and the rest of the morning talking myself out of it, which is the job now. Building the thing got easy. Figuring out if it's worth building is the hard part. Here's the idea, for free. I want to know what you'd build if you had the time.
Read →In 2015 I gave a talk to a room of business analysts about a role that was quietly shifting underneath them. Ten years later, I had lunch with a principal engineer at Nike and we landed on the same conversation, one rung up. Roles compress. The people who see it coming have time to adapt.
Read →In 2015, a small team spent two weeks building a product everyone loved. It never shipped. The build wasn't the hard part. The wall between "internal POC" and "deployed product" was. In 2026, I rebuilt it solo over a few evenings. The wall is shorter now, but it's not gone.
Read →Most workforce planning still treats talent as something you go get from outside. The better starting point is understanding what you already have, and building the systems and trust to make that visible.
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